Mealtime for Fido can do more than just fill his belly when you feed him using the Wooly Snuffle Mat. It's unlike any puzzle feeder we've ever seen. 

It is a known fact that dogs have a great sense of smell, but the same cannot be said for his eyesight—he sees the world with the help of his nose, and the mat definitely plays to his snuffly advantage. With close to 300 million olfactory receptors at the end of your pup’s snout, he can smell up to 100,000 times more than you, so the Wooly puts your furkid’s nose and brain to work by mimicking a hunt for food in grass or fields. 

Hand-woven from upcycled, non-toxic pre-consumer fabrics, the mat is a no-brainer to use and to clean. Feeding your pup with the Wooly is a piece of cake—simply scatter the food or treats on the mat and wiggle it slightly so the pieces sink further into the woven fabric curls. It can hold up to four cups of kibble, so it's fun and stimulating for hounds of any breed or size. Soft and quiet, it works well even for skittish pups, blind pooches, or dogs with limited mobility.  

To know more about the Wooly Snuffle Mat, flip to pg 11 of our Feb-Mar 2017 issue!

The Wooly Snuffle Mat retails at US$39.95 (S$57.40); and shipping costs US$50 (S$72.15). Find out more at