A marketing agency in Lithuania has decided to take action for the smaller critters in the Vilnius area – reminding residents that they share the land with other animals, and to be more careful on the road when they’re driving.
Clinic212, the agency behind the movement, has created miniature road signs with extremely adorable illustrations – hoping that the movement will be able to send out a reminder that there is still wildlife around the residents of Vilnius, and that the residents should spare a thought for and put in a wee bit more effort in taking care of these critters.
The movement is called Project #TINYROADSIGN. The miniature signs include an airport for birds, a crosswalk for hedgehogs, a swimming pool for ducks, and a rest area for cats.
Image credit: Clinic212